"Our research began with an information gathering scan of peer-reviewed research from the US and the UK in vaccine hesitancy, through which we identified a group of scholars with expertise in identity, trust, science communication, etc. Over a period of five days from August 21-25, 2020, we held a series of conversations with these scholars around specific topics related to vaccine hesitancy. These included: What makes people resilient against misinformation? What drives vaccine hesitancy? Which frames will be most effective? What kinds of message strategies have been effective with specific communities? And finally, what are some of the best ways to make taking the vaccine a norm within particular communities? These conversations were transcribed and coded, and we identified the principals shared here." - Guide to COVID-19 vaccine communications - A practitioner’s guide to the principles of COVID-19 vaccine communications
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