CPHA Canvax

Marketing and Campaigns

Despite the success of vaccines, information about vaccine safety and effectiveness has experienced media and public scrutiny. The methods by and ease with which information can be disseminated have further fueled how far-reaching negative and false vaccine comments can go. Remaining vigilant regarding such comments and false claims is necessary for building trust and improving vaccine acceptance and uptake.  

Resources highlighted on this page have been specially curated for quick browsing. For more resources on this topic, search through the CANVax database using the search engine.    

Last Reviewed: July 30, 2019