CPHA Canvax
CPHA Canvax

"This document provides guidance on how to work with the media to promote your messages and ensure a balanced reflection of issues relating to vaccination.

Use the guidance to:

  • prepare for media interviews,
  • strengthen the immunization agenda in the media,
  • respond to a negative event or story,
  • prepare for important announcements, such as new vaccine introduction or other changes to the vaccination schedule, vaccine replacements, vaccine shortages or a temporary recall of a vaccine." - Setting the media agenda


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Setting the media agenda

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Program Planning and Delivery,Promotion and Communication,Communication Program Planning and Delivery
Promotion and Communication
Communication

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